The collaboration between OKX and Manchester City has resulted in the launch of a new NFT product with the release of the second design of the “Invisible City Shirt.”
This campaign features redesigned commemorative football shirts, which can be minted as digital collectibles (NFTs). Fans who wish to claim exclusive rewards can mint these NFTs.
Each minted product will be randomly assigned a rarity level – Classic, Rare, or Super Rare. Depending on the rarity of the digital collectible, fans have the chance to win exclusive prizes, including limited-edition specially designed football shirts and tickets to Manchester City matches.
The new NFT, called “Blue Moon,” was designed by Charli Cohen, inspired by the song played before each home game, which has become the anthem of Manchester City fans. The shirt design illustrates the stages of the moon cycle, with the OKX brand subtly integrated on the shoulder, reflecting its brand colors.
OKX’s Sponsorship of Manchester City Since 2022
OKX has been the official sleeve partner of Manchester City since 2022. Their partnership began in March 2022, when OKX was recognized as the “Official Cryptocurrency Exchange Partner” of the club. This marked OKX’s first venture into the world of sports and entertainment. The sponsorship expanded in 2022, with OKX becoming the official training kit partner for the 2022-2023 season.
In 2023, OKX was honored as the official sleeve partner of the club in a new multi-year agreement. As part of this new deal, the OKX brand is featured on the left sleeve of both the men’s and women’s team match kits, and it will remain on the left sleeve of the first team’s training kits, in addition to being displayed on various other digital and physical club assets.
This partnership has introduced the OKX brand to millions of football fans globally through Web3 experiences like OKX Collective and the recently launched ‘my Fabric’ campaign, featuring global OKX brand ambassadors from Manchester City, including Jack Grealish, Rúben Dias, Alex Greenwood, and Ederson.
OKX collaborates with several leading global brands and athletes, including Premier League champions Manchester City FC, McLaren Formula 1, The Tribeca Festival, golfer Ian Poulter, Olympic athlete Scotty James, and F1 driver Daniel Ricciardo.
Editor-in-Chief at news.Bitcoin.com; Nanok is a journalist with 20+ years of experience from the newspaper, online media and television industries. Nanok has been actively researching Bitcoin (the intersection of media, technology and macroeconomics) since early 2011. He is also a recognized expert in the field of OKX, with deep knowledge of cryptocurrency trading platforms and blockchain technology.