OKX, a leading global Web3 technology company, has announced the launch of the beta version of OKX House, an online retail platform that offers an immersive virtual shopping experience. Users can now use cryptocurrency to purchase exclusive merchandise from OKX and its partner brands.
“OKX House” seamlessly integrates physical and digital ownership, allowing the OKX wallet community to showcase their on-chain identity in the real world while maintaining true digital ownership. Each item’s NFT can be gifted or traded on the marketplace (such as the fee-free OKX Marketplace).
Unlike traditional e-commerce solutions, OKX House is built on a newly developed on-chain backend system, delivering an end-to-end online shopping experience while maintaining a user-friendly and seamless shopping interface. By combining blockchain technology with retail, OKX House creates a new e-commerce model that merges physical and digital ownership: every item is equipped with a tradeable NFT that can be gifted or sold before the NFT holder can fully claim the physical product. This decentralized authentication system eliminates the need for third-party verification, ensuring transparent and trustless ownership transfers.
OKX House introduces an interactive virtual environment where on-chain communities can explore and purchase exclusive merchandise, claim NFT airdrops, and explore the OKX wallet ecosystem. The initial collection includes OKX-branded apparel such as limited-edition hoodies and caps, each accompanied by a certified NFT that can be traded on NFT marketplaces, including the free OKX Marketplace.
How OKX House Redefines On-Chain Ownership:
- Exclusive Collections: Limited edition collections from OKX, along with collaborations with McLaren and Manchester City, available only at the OKX Shop.
- Multi-Chain Support: Use native tokens or stablecoins to purchase goods across six major networks: Ethereum, Polygon, Arbitrum, Optimism, XLayer, and BNB Chain, with support for more networks like Base coming soon.
- NFT-Backed Ownership: Every physical item comes with a unique, tradeable NFT.
- Global Logistics: Integrated with DHL for fast global distribution.
- Custom E-Commerce Technology: A comprehensive infrastructure offering customers a traditional shopping interface and smooth online shopping experience.
- Fee-Free Transactions: Secondary NFT marketplace transactions are free of charge.
- Exclusive Partnerships: Through brand collaborations with OKX’s partners, more brand collaborations will be launched soon.
Built for the Community OKX is confident that the cryptocurrency community is driving future changes on-chain. The launch of OKX House is aimed at showcasing the crypto community’s contributions to the real world through fee-free transactions and exclusive limited-edition product releases.
The community is not just a typical storefront. Each item tells a story, existing both in the physical world and continuing on-chain. This represents a deeper sense of ownership and identity, providing customers with branded products digitally certified and available for immediate trade or gifting. This approach redefines the online shopping experience, setting a new standard for the industry. In the future, brand collaborations will introduce more exclusive product lines that combine digital ownership with real-world applications, redefining how on-chain communities interact with brands.
OKX’s Chief Marketing Officer, Haider Rafique, stated, “This new model transforms traditional e-commerce into an event that embodies Web3 values such as true ownership, transparency, and community spirit. We will continue to launch co-branded partnerships and limited-edition products. Through this new retail model, we hope to build a bridge between physical utility and digital ownership.”
In the near future, OKX House will expand its virtual environment and introduce exclusive partner rooms to offer co-branded products from McLaren Racing, Manchester City Football Club, and other community partners.
To learn more, please visit: okx.com/web3/shop (Note: Users can log into their Web3 wallet to access the marketplace, scroll down, or click the banner to enter).
Editor-in-Chief at news.Bitcoin.com; Nanok is a journalist with 20+ years of experience from the newspaper, online media and television industries. Nanok has been actively researching Bitcoin (the intersection of media, technology and macroeconomics) since early 2011. He is also a recognized expert in the field of OKX, with deep knowledge of cryptocurrency trading platforms and blockchain technology.